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Strategy
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Austrian Post is an internationally successful company with around 30,000 employees across Austria and beyond. We are innovative, leverage technology, operate sustainably, and are clearly aligned with the needs of our customers – not only in Austria but also internationally.
Reliable postal services and a healthy, modern postal company cannot be taken for granted. The postal and logistics industry is evolving rapidly, and we must evolve with it.
Our ambition is to improve every day—to take bold steps and stay courageous. We aim not only to defend our strong position but to expand it further. By 2030, our vision is to become one of the leading logistics and services groups in Austria, Central and Eastern Europe, Türkiye and beyond – serving over 150 million satisfied customers.
To achieve this, we have already started preparing for the challenges of tomorrow. The result:
Within this framework, we have defined three core areas:
Post & beyond in Austria: We remain the clear market leader in the mail and parcel services, providing top-tier delivery throughout Austria. However, Austrian Post is more than just mail services. The success of bank99 gives us momentum for new ventures. As Austrian Post we offer convenient, everyday solutions in both physical and digital formats for our private and business customers, conveniently from a single source.
International E-Commerce: Austrian Post is a key player also internationally, and we plan to grow further. We will invest in our existing markets while tapping into new ones. With top quality, innovative products and modern technology. We provide market access for shippers to our region with an integrated and innovative e-commerce parcel network.
ONE group - operationally excellent: Together, we are unstoppable. With around 30,000 employees in Austria and international markets we will strengthen collaboration and maximize synergies. Locally committed yet internationally connected. Modern, high-performance networks and operations form the core of our services. We are committed to automation and digitalisation. We incorporate advanced AI and robotics based on integrated data into our operations, making work easier, faster, and smarter.
Sustainability, our customers and our corporate culture are at the heart of our LEAD 2030 strategy, built upon our core values: purpose, joy, and performance. They determine our actions. This philosophy reinforces our strong brand, making Austrian Post valuable, unique, and approachable.
At the heart of our LEAD 2030 strategy lie sustainability, the needs of our customers, and a corporate culture shaped by our core values: purpose, joy and performance. These values guide our actions. They contribute to the strength of our brand and make Austrian Post a valuable, distinctive and likeable company. Based on our integrated business and sustainability strategy, we have defined three strategic visions and twelve strategic focus areas, all of which are set out in our Sustainability Masterplan 2030.
With our wide-ranging and diverse logistics and service portfolio, we connect people, regions, and countries, create jobs, and generate added value – forming the foundation of our business success. At the same time, our activities also have an impact on the environment and the climate, particularly through the emission of greenhouse gases such as CO₂. As a leading logistics and services group, we aim to demonstrate that a broad understanding of ecological and social responsibility is not at odds with economic success – but rather secures it in the long term. Our international reach also allows us to promote environmentally conscious practices beyond national borders.
For many years, we have been committed to climate and environmental protection as part of our core business and have established group-wide initiatives to reduce our environmental impact. These initiatives are aligned with key strategic priorities and aim to minimise environmental risks while maximising opportunities:
As a leading employer, Austrian Post offers a respectful working environment, attractive career opportunities, job security, and a well-established programme for workplace health promotion. We know that as a logistics and service provider, our employees are our most valuable asset. Our HR strategy both challenges and supports our corporate and leadership culture through a wide range of initiatives – making a significant contribution to the company’s success and long-term viability.
In a dynamic environment and within an international group, a shared vision and clearly defined values for both employees and managers are more important than ever. These shared values form the foundation for goal-oriented and sustainable action at all levels.
Austrian Post’s mission statement serves as the basis for our collective actions and underpins our corporate culture, which is defined by respect, openness, trust, and appreciation. Our efforts are aligned with four key strategic priorities:
Our goal has always been to anticipate and meet the needs and expectations of our customers – especially in times of rapid change. Innovative solutions are now more important than ever. By fostering strong collaboration across all areas of the group, we aim to enhance the value we offer our customers. This approach strengthens our competitiveness and increases customer satisfaction. Beyond this, we are committed to conducting our business with integrity.
As a listed company, Austrian Post also has responsibilities towards its owners and shareholders, and positions itself as a solid investment with an attractive dividend policy. For Austrian Post, the concept of stakeholder value is a core priority. Through economic success and secure service provision, we aim to create added value for society and regional economies. To this end, we have defined four key strategic pillars:
